January 15, 2013 at 9:32 am (Uncategorized)

Food for thought indeed. As a store blogger myself, sometimes I have a hard time finding a balance between information and shameless self-promotion. All you all one can do is just try to be as honest as possible, and hope that people sense that honesty in your posts.

Tea Blog

Many tea vendors have, in addition to their online store, a company blog about tea (pssst! you’re reading one now). Often, the goal is to increase the knowledge of tea among their customers so they feel more comfortable ordering teas outside of their normal selections. Considering the price of some of the more fine teas, this knowledge is a great convincer. Being able to link to reviews on external sources lends further credibility.

Are all these blogs created alike, though? Do they give you reliable information? Or are they slanted in favor of their products? Well, no to the first question, and yes and no to the 2nd and 3rd questions.

1 Keyword Loading

Some blogs are geared more toward making sure their posts are loaded with the right keywords to trick search engines like Yahoo! and others into putting them at the top of the hits lists. One store’s…

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